From Dog Account to Tinder Account

I’ve always been interested in online marketing and technology and about 5 years ago I spotted a gap in the market for a new type of agency, specialised in influence marketing.

Because I’m curious and I like to play around with stuff, one afternoon I decided to create an Instagram account for my dog and within a few weeks we had hundreds of followers. Then I created an account for a friend who is a skiing instructor, and then for a personal trainer. In a few weeks the accounts started to get traction and people and brands started to show interest.

At the same time I’m playing around with these accounts I’m working as a freelance consultant in a really cool studio in South London called Camberwell Studios and I’m seeing some really exciting clients day in day out and I spot an opportunity because at that point I see a company called Billion Dollar Boy.

I then find out that they have this extensive portfolio of brands and influencer campaigns and I decide I wanted to help them expand. So ever willing to reach out and fully aware I’m likely to get a no, I asked them for a coffee….. which they grant me.
A few weeks later I started to work with Billion Dollar Boy and the brands and influencers that I had seen.

So I structured and directed the new team in Brazil to rollout the new venture. Tinder were our first clients and a year later we took a chance to partner up with Co-Creators, a local Brazilian agency, to go to Coachella on a proprietary innovative format, The Creators House – a house with the biggest Brazilian influencers broadcasting their unique experience and involving the audience live from Coachella.

I reached out to Tinder and explained what we were going to do and  they were really excited about the idea of being the main sponsors of the Creators House Coachella and on behold they promised us a figure that would cover our base costs. Suddenly we had all of the brands wanting to jump on with us, including JBL, Absolut, L’Oreal, Ray-Ban, Nutella. Many others joined us later as official sponsors of the 7 editions of the Creators House that took place in Coachella, Rock In Rio, Lollapalloza and Salvador Carnival.

After that things started to snowball: we were working closely with media partners like Google, Facebook, Viacom, Endemol Shine creating projects and prospecting clients together – many other global brands now wanted to work with us right up to the Olympic Games and the Football World Cup.

Let’s connect 😉